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Thursday, October 11, 2012

YouTube Going Viral In Europe

In a bid to expand their user base and capitalize on the success of original content in the US, YouTube is expanding into Europe with 60 new channels. The channels will largely be celebrity and personality driven with a couple large exceptions. The BBC and a few other large European Media Conglomerates will get their own channels to help push their own original content. Last year YouTube launched some 100 channels in the US in a successful bid to push their appeal past viral hits which have made the site popular.

YouTube has seen huge gains since the launch of their new channels in the US and advertise something for everyone from parenting and cooking to music, sports and comedy. The push has been a key development for YouTube in attracting greater ad revenue. With the success of the current channels and the likely success of those in Europe, YouTube could continue to deal a larger blow to cable and satellite providers as networks and viewers continue to embrace the digital revolution without them. It is reported that YouTube viewers watched 4 billion hours of original content a month. YouTube has also stated that it wishes to fund content creators in the over 49 nations where YouTube is present.

The company states it wants to move away from low quality user generated viral videos and into more professional content that can build sustained audiences. This is already opening huge doorways for networks like the BBC, FOX, CBS and others. This blog itself has its own YouTube channel! As of writing this we are in the process of developing our first video which will be released this weekend on YouTube and on Geeked Out Future as well so look forward to that. As always, what do you think about this? Feel free to comment, I’m always interested in hearing what my viewers think.YouTube Going Viral In Europe