An ad in London went up today using facial recognition technology and can gear ads toward the sexes. This is all a new development in Ad 2.0 mania. You may have noticed recently Google has been using cookies to track the sites you view so as to better market ads towards you. They are not alone Facebook and other websites do this. Now the technology is coming to the analog world. This isn't the first time an ad like this has been tried, the ads were actually tried in Japan first, not surprisingly. The ads in Japan, however, attempted to establish ones age to market their product. With more and more advertisers pushing toward direct marketing in the new age of web 2.0 and User Verification, an idea unknown before Facebook, expect these ads to more and more prevalent. In fact in a previous post I discussed a leaked Microsoft project in the works which seeks to use facial, vocal and spacial recognition software, similar to that found in the Kinect for the Xbox 360, to create an entirely new user experience for windows users. It seems this technology is just on the brink and the future could be very interesting.
